JOSÉ PEREZ

SEO / SEA News

Stay Ahead in SEO & SEA: Insights from a 17+ Year Expert

In the dynamic world of online visibility, staying informed isn't just an advantage—it's a necessity. As an SEO and SEA consultant with over 17 years of experience, specializing in e-commerce, I've seen countless trends come and go, and others transform the landscape entirely. This blog is where I share my practical insights, proven strategies, and a direct, no-nonsense approach to what truly works for businesses like yours.

Whether you're battling declining traffic, launching a new e-commerce store, or simply aiming to outrank your competitors, you'll find actionable advice here. My goal is to demystify complex SEO and SEA topics, offering you concrete solutions that translate into tangible results for your online presence.

E-commerce SEO: Driving Sales & Visibility

For e-commerce businesses, SEO isn't just about getting clicks; it's about converting those clicks into sales. My experience is deeply rooted in helping online stores thrive. Here, you'll find articles addressing the specific challenges and opportunities that e-commerce platforms present.

Solving E-commerce Traffic & Sales Issues

SEO Fundamentals: The Core of Online Success

Before you can innovate, you need a strong foundation. These articles cover the essential elements of SEO that every website owner, especially those in e-commerce, needs to master.

Technical SEO & Site Health

Content & Keyword Strategy

Link Building & Off-Page SEO

Local SEO & Generative AI: The Future of Visibility

Local businesses and those looking to capitalize on emerging AI search trends need specialized strategies. These articles focus on optimizing for local search and the rapidly evolving landscape of generative AI.

Addressing Common SEO & SEA Challenges

Every business faces unique hurdles. This section tackles common problems and provides expert solutions.

Troubleshooting & Recovery

Competitive Advantage & Strategy

SEA (Search Engine Advertising): Maximizing Your Ad Spend

SEO works hand-in-hand with SEA for comprehensive online visibility. My articles on SEA focus on maximizing your return on investment.

Tools, Training & Industry Insights

Staying current with the best tools, training, and industry practices is vital. This section provides reviews and insights into the resources that can help you succeed.

SEO Tools & Platforms

Training & Expertise

Reputation & Social Media

Advanced Concepts & Warnings

My methodology

FULL SEO AUDIT

The foundation of SEO
  • Technical analysis of your site (speed, indexing, page structure).
  • Review of your content and current keywords vs. your competitors'.
  • Identification of the blockers currently limiting your visibility and sales.

STRATEGY & ACTION PLAN

A precise roadmap
  • Defining SEO goals aligned with your business (traffic, leads, sales).
  • Building a prioritized 3–6 month action plan (quick wins + deeper work).
  • Ticket management with your agency / developer.

RESULTS TRACKING

Measuring SEO KPIs
  • Concrete recommendations on technical aspects, content and site structure.
  • Support for your team or provider during implementation.
  • Continuous optimization of strategic pages (categories, pages, blog posts).
José Perez

José Perez

SEO & E-COMMERCE EXPERT · 17 YEARS OF EXPERIENCE

An organic search (SEO) expert for over 17 years, I optimize e-commerce websites for search engines. I help businesses grow their visibility on Google to increase their online revenue. My goal is to drive qualified traffic to your website through effective and ethical SEO strategies.

LinkedIn Email +33 6 31 37 55 04

Tell me about your project

Personalized analysis, no commitment, response within 24/48h with 3–5 concrete quick wins.

🔒 Your data is never shared with third parties · 150+ entrepreneurs already trust me.