About

Hello, I'm José Perez. Your E-commerce SEO & SEA Consultant.

I'm a freelance SEO and SEA consultant based in Rennes, Brittany, France. With over 17 years of experience in digital marketing, I specialize in helping e-commerce businesses like yours achieve significant growth through natural referencing and paid advertising.

Since 2007, I've supported over 150 clients, from local businesses to high-volume e-commerce platforms. My approach is rooted in practical, measurable results, focusing on increasing your organic traffic, improving rankings, and ultimately, boosting your revenue.

I'm also a proud partner at the Jloo SEO agency in Nantes. This collaboration allows me to combine the agility and personalized service of a freelancer with the robust resources and expertise of a specialized team.

My clients consistently rate my services highly (4.9/5 on Google), often praising my clear communication, the tangible results I deliver, and my responsiveness. You can reach me directly at 📞 06 31 37 55 04 or ✉️ contact@joseperez.fr. For more professional details, visit my LinkedIn profile.

My Journey: From Advertiser to Freelance Expert

My career path has given me a unique, comprehensive perspective on digital marketing, having experienced it from both the client and provider sides. This dual understanding allows me to anticipate challenges and tailor strategies that truly resonate with your business objectives.

• 2007 — My Start at FC Lorient: My initial foray into web SEO began with the Breton professional football club. This foundational experience led to significant results, including +77% SEO traffic and 1,028 positions in Google's top 10 for the club.
• Web Agencies (Raccourci, Soluxa, D-Klik): Working with various web agencies, I managed dozens of client accounts simultaneously. This period instilled in me a strong culture of delivering measurable results and consistently meeting deadlines, ensuring client satisfaction.
• On the Advertiser Side (Planet'Puzzles & Groupe Fideip): Managing SEO internally for e-commerce sites like Planet'Puzzles and Groupe Fideip gave me a direct understanding of revenue-driven goals. At Planet'Puzzles, I achieved the #1 position on Google for the keyword "puzzle," a +110% increase in revenue, and a −40% reduction in cost per acquisition within 24 months. These experiences taught me the critical link between SEO efforts and direct business impact.
• Since 2009 — Freelance & Partner at Agence Jloo Nantes: For over a decade, I've been supporting businesses of all sizes, from startups to large enterprises, with a full spectrum of digital marketing services. This includes natural referencing (SEO), netlinking, Google Ads campaigns, and comprehensive e-commerce optimization.

My "Technique-First" SEO Method: What Sets Me Apart

Unlike many SEO consultants who prioritize content, my approach is "Technique-First." With my dual expertise in web development (HTML, CSS, PHP, SQL) and SEO, I always begin by optimizing your site's technical foundation. This ensures that any subsequent content or link-building efforts are built on a solid, crawlable, and indexable base, maximizing their impact.

Pillar 1 — Fix the Technical Foundation (Months 1-2)

The first step is a thorough technical audit. I personally identify and rectify critical technical issues that hinder your site's performance. This includes:

• Crawlability and Indexing: Ensuring search engine bots can efficiently discover and index your pages. I'll analyze your robots.txt, sitemaps, and server logs to identify and resolve any barriers.
• Loading Speed: Optimizing page load times across all devices, as speed is a crucial ranking factor and user experience element. I'll implement technical improvements such as image compression, caching, and code optimization.
• URL Architecture: Structuring your URLs logically for both users and search engines, improving site navigation and keyword relevance.
• Structured Data: Implementing schema markup to help search engines better understand your content and display rich results, increasing visibility in SERPs.
• Mobile Responsiveness: Ensuring your site offers an optimal experience on all screen sizes, which is vital for mobile-first indexing.

My ability to implement these fixes directly, without relying on a third-party developer, significantly accelerates the process. This autonomy can shave 2 to 4 weeks off the implementation timeline compared to consultants who only provide recommendations.

Pillar 2 — Build Semantic Authority (Months 2-6)

Once the technical groundwork is solid, we move on to building your site's semantic authority. This involves strategic content creation and link building, ensuring every effort contributes to your overall topical relevance and authority.

• Keyword Research & Mapping: Identifying high-value keywords relevant to your e-commerce products or services and strategically mapping them to your site's pages.
• Content Strategy & Creation: Developing a comprehensive content strategy that addresses user intent at every stage of the buying journey. This includes product descriptions, category pages, blog posts, and guides, all optimized for SEO.
• Internal Linking Optimization: I meticulously rethink your internal linking structure, much like a family tree. This method, which was instrumental in Planet'Puzzles reaching the #1 position for "puzzle," ensures that authority flows efficiently throughout your site, boosting the visibility of your most important pages.
• Link Building Campaigns: Acquiring high-quality backlinks from authoritative and relevant websites to enhance your domain authority and search engine rankings.

Pillar 3 — Measure, Adjust, Sustain (Continuously)

Every mission I undertake is grounded in quantifiable goals and transparent reporting. We define clear objectives from the outset, and I provide you with a detailed monthly report focusing on three key indicators:

• Google Rankings: Tracking your position for target keywords to monitor visibility improvements.
• Organic Traffic: Analyzing the volume and quality of traffic coming from search engines to your site.
• Revenue Directly Generated by SEO: Demonstrating the direct financial impact of our SEO efforts on your e-commerce sales.

My commitment is to deliver verifiable results, not vague promises. You'll always have a clear understanding of the progress and ROI of your investment.

Unlike traditional agencies, where projects often get passed between multiple contacts—project managers, content writers, developers—I serve as your single point of contact. This streamlined communication ensures consistency and efficiency across all aspects of your project, from the initial SEO audit (including technical, semantic, and competitive analysis) to content creation, link building, and performance reporting.

Key Figures & Results Achieved

My experience and client successes speak for themselves:

• 17+ years of experience in organic (SEO) and paid (SEA) search marketing since 2007.
• 150+ clients supported, ranging from small local businesses and SMEs to large accounts and e-commerce giants.
• 4.9/5 satisfaction score based on verified Google reviews from satisfied clients.
• #1 on Google for "puzzle" achieved for Planet'Puzzles, demonstrating mastery in competitive e-commerce niches.
• 59,736 top 10 Google positions for JDS (a site with 3 million visitors/month), showcasing expertise in managing high-volume traffic.

Concrete Results for My Clients

Here are just a few examples of the tangible results I've delivered. You can find more detailed case studies on my Case Studies page:

• Planet'Puzzles (e-commerce): Achieved an 82%+ increase in SEO traffic, 831 top 3 positions, and 1,287 top 10 positions, culminating in the #1 position for the highly competitive keyword "puzzle."
• JDS (event agenda in Alsace): Boosted SEO traffic by 45%+, securing 13,976 top 3 positions and 59,736 top 10 positions for a site receiving 3 million visitors/month.
• FC Lorient (professional football club): Delivered a 77%+ increase in SEO traffic, alongside 678 top 3 positions and 1,028 top 10 positions.
• Autour du Gâteau (e-commerce): Saw a 32%+ increase in SEO traffic following a secure redesign, with 2,387 top 3 positions.

→ See all my case studies to learn more about how I've helped businesses like yours succeed.

My Education and Certifications

My expertise is built on a strong academic foundation and continuous professional development:

• Master's in Marketing and Internet Commerce from Institut Léonard de Vinci, Paris.
• Professional Degree in SEO and Web Writing from IUT de Mulhouse, one of France's pioneering degree programs dedicated specifically to SEO at its inception.
• QASEO Certification, issued by the prestigious SEO Camp association, validating my advanced knowledge and ethical practices in SEO.
• Google Ads Certification, ensuring proficiency in managing effective paid advertising campaigns.

My Services

I offer a comprehensive range of services designed to meet your specific digital marketing needs:

• Comprehensive SEO Audit: A deep dive into your website's performance, covering technical audit, semantic audit, and competitive analysis to identify opportunities and weaknesses.
• Monthly SEO Support: Ongoing optimization to improve your organic rankings, traffic, and conversions, with continuous monitoring and adjustments.
• GEO / LLM Audit: Specialized audits for local SEO and large language model optimization, crucial for local businesses and future-proofing your content.
• Link Building Campaigns: Strategic acquisition of high-quality backlinks to boost your domain authority and search engine trust.
• Google Ads: Expert management of your paid advertising campaigns to drive targeted traffic and immediate sales.
• E-commerce SEO Specialization: Tailored strategies for leading platforms including WordPress, Shopify, PrestaShop, and WooCommerce.
• SEO Training: Customized workshops and coaching to empower your team with the knowledge and skills to manage in-house SEO efforts.

Connect with Me

I'm always happy to discuss your specific needs and how my expertise can help your business thrive online. Feel free to connect with me through the following channels:

• Website: Explore more of my services and insights right here on joseperez.fr.
• LinkedIn: Connect with me professionally at linkedin.com/in/joseperez56 for updates and industry discussions.
• SEO Camp: As a certified member of seo-camp.org, I actively contribute to the SEO community.
• Amazon: I've also shared my knowledge through publications. Check out my Amazon Book and my Author Page.

Ready to boost your e-commerce performance? Let's discuss your project. I offer a free initial diagnostic to identify your key opportunities.

📞 06 31 37 55 04
✉️ contact@joseperez.fr

If you're looking for a detailed GEO audit or simply want to explore how I can help, don't hesitate to Get my free diagnostic →