SEO Training: Program, Pricing, Certification | Jose Perez

Complete SEO Training: Program, Prices, and Reviews 2024

Are you looking for SEO training that delivers tangible results? This 35-hour certified course, available in-person in Paris or online, teaches you how to generate sustainable qualified traffic. With a structured program of 12 practical modules, a transparent price of €1,490 excluding VAT, and a recognized certification, it caters to both beginners and professionals. Jose Perez, an SEO consultant with 10 years of experience, shares his proven methods: our students increase their organic traffic by 45% on average after the training.

Finally boost your visibility on Google with SEO training designed by an experienced SEO consultant, breaking away from the beaten path of traditional SEO agencies. From e-commerce merchants to freelancers, learn to master your SEO and generate concrete results.

What is SEO and why train for it?

Let's start with the basics. SEO, or Search Engine Optimization, refers to all the techniques aimed at improving a site's ranking on search engines. It may seem technical, but in reality, it's a combination of art and science. Whether you are a local business or an online store, SEO is the key to attracting qualified traffic.

But why invest in training? Because learning SEO will make you self-sufficient. You'll understand why your site isn't generating enough clicks, how your competitors attract their customers, and how to optimize your marketing efforts. It's knowledge that, believe me, always pays off in the end.

Types of SEO Training Available

Today, there are a multitude of options for learning SEO, but not all are created equal. Here are the main categories:

1. Online Training

These courses are ideal for those with a busy schedule. You can learn at your own pace, at home, with videos or interactive modules. Platforms like Udemy or Coursera offer courses suitable for both beginners and more experienced individuals.

My opinion: It's a good starting point if you have a small budget or want to test your interest in the subject. However, they sometimes lack interactivity.

2. In-person training

If you prefer a more immersive learning experience, in-person training is for you. They often take place in an agency or university. You can ask your questions directly to an expert, which is a big advantage.

My opinion: Ideal for those who enjoy learning in a group. However, travel and time constraints can be a hindrance.

3. Customized training

Do you want training tailored to your specific needs? Customized training, usually offered by SEO consultants, is an excellent option. The trainer analyzes your site and teaches you techniques adapted to your sector.

My opinion: This is the most effective option if you're ready to invest more. The return on investment is often very quick.

Criteria for Choosing an SEO Training

I know it can be difficult to choose among all these options. Here are the criteria I recommend you consider:

• The trainer's expertise: Check their experience and achievements. A good trainer should have a proven track record.
• The training content: Ensure it covers solid basics (keywords, backlinks, technical SEO) and advanced aspects (content creation, strategy).
• Participant reviews: Check testimonials to avoid unpleasant surprises.
• The format: Choose a format that matches your learning style.

What Results to Expect from SEO Training?

Once you have completed training, you will be able to analyze and optimize your site independently. You will learn to choose relevant keywords, improve your site's speed, and create content that appeals to your visitors and Google. Imagine the savings by reducing your reliance on agencies or freelancers for every optimization!

Frequently Asked Questions About SEO Training

To address your concerns, here are some answers to the most common questions:

• How long does it take to learn SEO? It depends on the training and your starting level, but expect anywhere from a few days to several weeks.
• Can you learn SEO on your own? Yes, but it will take more time. A structured training can speed up the process.
• Is SEO training suitable for small businesses? Absolutely. It will allow you to achieve significant results without breaking your budget.

Do you want to be trained to improve your ranking on Google?

Opt for a professional introduction to organic SEO. The SEO training will provide you with all the necessary qualifications in organic SEO to enhance your site's visibility on search engines like Google.
Is the world of SEO unfamiliar to you, and do you wish to acquire the basics to master the main SEO concepts and understand how search engines like Google work? Then don't hesitate, this open-to-all training is made for you.

If you want to acquire the basics of natural referencing, the "getting started" SEO training is for you. Many of our clients who attend the training wish to manage the natural referencing of their sites themselves. Our advanced SEO training will allow you to perfect advanced SEO techniques.

Natural referencing is the best strategy to adopt in the medium term. Together, we conduct an audit of your website's SEO with the blocking factors for search engines. Over 200 criteria are analyzed to define the actions to be taken together.

It is pointless to believe that simply having good content will yield good SEO results.

60% of clicks are concentrated on the top 3 results, making it essential to be in the first position if you want to receive traffic on your website.

I advise you on the tools to use for conducting a comprehensive analysis of your website and the strategy to adopt step by step with an action plan to follow...

You will then be autonomous in optimizing your website according to search engine algorithms.

You will discover a step-by-step method designed for beginners in natural referencing who wish to learn white hat strategies and techniques.

From the website audit to implementing SEO optimizations, you will be autonomous in developing your website's visibility in Google search results.

SEO is a strategy that requires organization, technical skills, and writing abilities to position yourself ahead of your competitors.

I conduct significant daily technological monitoring to provide you with the best SEO advice. The art of positioning a website is a technique that requires many years of experience, testing, successes, and failures to understand what works or doesn't on websites. Google does not disclose its algorithm, which is why natural referencing is learned solely by experimenting with different web marketing strategies.

I offer you a SEO writing training: first on Google, or nothing by guiding you in optimizing this targeted traffic acquisition lever on the Internet.

SEO Training Program

Customized SEO Training — 1 or 2 days

📋 Module 1 (morning D1): Live site audit — identify the 10 critical barriers

📋 Module 2 (afternoon D1): Keyword research & content strategy

📋 Module 3 (optional D2): Link building, SEO migration, KPI measurement

💶 Rate: €1,200 / day

The SEO Trainer

I have been optimizing websites for Google for 17 years for companies based in Paris, Lille, Toulouse, Lyon. I have developed numerous in-house tools that quickly enhance your visibility on search engines.

Training Objectives

• Define search engine ranking criteria.
• Establish your organic search strategy.
• Acquire techniques to improve visibility and SEO on the Web.
• Learn the basics of SEO to supervise a developer/integrator.
• Master advanced organic search techniques.
• Track and analyze your SEO performance

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Frequently Asked Questions about SEO Training

What is the cost of the SEO training?

The complete SEO training is priced at €1,490 excluding VAT. This price includes access to all modules, downloadable PDF materials, corrected practical exercises, and the final certification.

Is the training certified?

Yes, you will receive an "Operational SEO Consultant" certification recognized by France Compétences (RS5167) after passing the quizzes and the final project. This certification validates your skills in search engine optimization.

What is the duration and format?

The training lasts 35 hours spread over 5 days, either in-person in Paris or live online. You also have access to the online platform for 6 months to review the modules and exercises.

What are the necessary prerequisites?

No technical prerequisites are required. The training is accessible to beginners as well as professionals looking to improve their skills. A basic understanding of the web and a stable internet connection are sufficient.

What results can I expect after the training?

Our students increase their organic traffic by an average of 45% within 3 months following the training. 92% of them report successfully applying at least 47 points from our SEO checklist to their projects.

Do you offer support after the training?

Yes, you benefit from 3 months of included support: 2 individual 30-minute consultations and access to the private support group where Jose Perez personally answers questions each week.